Do trades businesses need a website, or just a Google listing?
Most trades work is found on a map, not through a website, which makes the listing the priority and the website the thing that decides whether they call you or the next one.
Is a Google Business Profile enough for a trades business?
For a lot of domestic work, close to it. Complete details, real photographs, accurate service area and a steady flow of reviews will carry a small trades business a long way.
Anyone telling a sole trader they urgently need a large website is selling a website. Fix the listing first because that is where the customers are looking.
When is a website worth building?
When you want commercial or landlord work, when you want to charge more than the local average, or when you are competing against companies that look bigger than they are.
Landlords and property managers check before they call in a way domestic customers often do not. They are choosing somebody to trust with keys.
What does a trades website need?
What you do, where you work, whether you are certified and insured, real photographs of your own work, and a phone number that is tappable on a phone.
Certifications are worth showing plainly. It is one of the few things a customer can verify before letting somebody into their house.
If this is your trade
Trades and home services →