Work
Surveys, and what answered them.
Each entry starts the same way: a business we found, what was wrong with it, and the page we built in response. We number them in the order they were done.
Survey No. 001
Found
1154 Queen St W
Toronto, Ontario · Free house and public bar
- HTTP status
- 404
- Hosting
- Lapsed
- Mobile score
- No page to score
- Structured data
- None
- Trading status
- Open, verified
- Mailbox
- Live
Their hosting had lapsed, so the site returned a 404 to every customer who looked them up. The mailbox on the same domain was still working, which is how we knew someone was there to talk to.
Response
Built
Homepage rebuilt in two days. Recovered from archived material and photographs, typeset from the lettering on their own sign. We had not spoken to them yet.
Notes
What the survey turned up.
A neighbourhood free house whose hosting had lapsed. Every customer searching for them landed on a 404, while the venue itself was open and running events every week.
The old site was unrecoverable from the live web, so we pulled it out of the Internet Archive and lifted photographs and a printed drinks list from their map listing. The display lettering came from the sign painted on the building, which is a better brief than any concept we would have invented.
We also checked the mail server before assuming a dead site meant a dead business. It was live. That single check is the difference between a real lead and a wasted week.
Built speculatively, before contact. That is the point of the exercise: the survey and the build are ours to do, and the business owner decides afterwards whether it was worth anything to them.
Survey No. 002
Open.
We take on a small number of surveys at a time so each one gets built properly. If your web presence is broken, this is the one to claim.
Claim it