What a clinic website should answer, so reception does not have to

What should a clinic website include?

Hours including holidays, address with parking and access details, which clinicians do what, what to bring, how to book and cancel, and what happens if somebody is late.

Parking and access sound trivial and generate a surprising share of calls, particularly from anybody with mobility difficulty or a first appointment.

What to bring is worth writing down properly. It reduces both calls and appointments that cannot proceed.

How do I know which questions to put on the site?

Ask reception to note every question they answer for one week. The top ten will be obvious, and they will not be the ten you would have guessed.

Should a clinic website give health information?

Only what your clinicians have written and approved. Generic health content assembled for search traffic is a liability in a regulated field and does not help the patients you actually have.