What a law firm website should say
A visitor to a law firm website is asking two questions: do you deal with this, and roughly what will it cost. Most firm websites answer neither quickly.
What do people look for on a law firm website?
Whether you handle their type of matter, some indication of cost, who they would actually deal with, and how to make contact. Usually in that order.
Cost is the one most firms omit entirely. Some indication, even a structure rather than a number, separates you from every competitor who left the visitor guessing.
Should individual solicitors have profiles?
Yes. People instruct people, and a named photograph with a short and specific description of what that person handles outperforms a page about the firm's values.
Is publishing legal content worth it?
Only if somebody at the firm writes or checks it. Content in a regulated field assembled for search traffic and unreviewed is a liability rather than marketing.
If this is your trade
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