Custom builds
Most of this is built for one business, not picked off a list.
The industry pages exist because we launched into those trades first. They are not the limit of the work. Custom agents, custom websites, and custom integrations into whatever you already run, for businesses that do not look like anybody else.
How it goes
Six steps, and the third one is the job.
01
We learn how the business actually runs
Not what the website says it does. Who calls, what they want, what happens to a request today, and where the work is quietly leaking. Usually a couple of conversations and a look at whatever you already have.
02
We write down what the agent may state as fact
Hours, service area, what you sell, how you price, what you will and will not take on. This becomes the Brand Brain, and it is the only thing an agent is allowed to answer from. Anything outside it is a hand-off to a person rather than a guess.
03
We decide what it must refuse
This is the real work. Every business has questions where a confident wrong answer costs more than no answer: a binding price, a safety question, a clinical or legal opinion, a promise about timing. We find yours and they become hard stops in code.
04
It is tested before anybody speaks to it
The agent is run against a written suite covering its refusals, its disclosure, and the questions it should handle, before it is connected to anything. It is tested again after every model update, because a model change can quietly alter how a prompt is read.
05
It connects to accounts you own
Your phone number, calendar, CRM, inbox and model providers, all in your name and billed to your card. We hold a permission you can revoke from your own settings without asking us.
06
You get a report in your own units
What it did, monthly, in numbers that mean something for your business. Where something cannot be measured, the report says so rather than showing a zero.
Custom websites
Built rather than themed, on your own hosting, with the structured data that lets both search engines and AI assistants describe your business correctly.
Custom agents
Phone, chat, or both, working from facts about your business and refusing what your business cannot afford to have answered wrongly.
Custom integrations
Into the booking system, CRM or calendar you already run. Where a platform requires partner certification before anyone can integrate, we will tell you that rather than claim it.
Being straight about this
A custom build costs more than a standard one and takes longer, because the refusals have to be worked out rather than reused.
If your business is close enough to one of the shapes we already run, we will tell you that and charge you the published price. Selling you a bespoke build you did not need is the easiest money in this trade and the fastest way to lose the next referral.