What things cost
Published prices, how everybody else's pricing is structured, and where the cost is usually hidden.
17 pieces
AI receptionist or hiring a receptionist: how to decide
A receptionist is better than software at almost every individual task. The comparison turns on coverage and cost, not capability.
Done for you, or a platform you configure yourself?
A self-serve platform sells you a console and your own time. A done-for-you build sells you a result. The right answer depends on whether your evenings are worth more than the difference.
Agency, freelancer, or in-house?
A freelancer is cheapest and most fragile, in-house is most aligned and slowest to start, an agency is fastest and least attached. Pick the failure mode you can live with.
Buying leads or building your own?
A bought lead is sold to several businesses at once, so you are competing on response speed the moment it arrives. That is not a scam, but it is the deal.
What you actually get for more money on a website
Price differences in websites mostly buy speed, structure, integration and somebody to call, not visual quality. Cheap sites often look fine.
What does an AI receptionist cost?
Most AI phone answering is priced as a setup fee, a monthly fee, and per-minute usage. The third one is where quotes stop being comparable.
What does a small business website cost?
Website quotes vary more than almost any other business service, because the word covers everything from a template filled in over a weekend to a bespoke build with integrations.
What does website maintenance actually cost?
Maintenance plans range from hosting with a nicer name to genuine monitoring and updates, at similar prices, which is why the number alone tells you nothing.
What does local SEO cost, and what should it include?
Local SEO is sold as a monthly fee for an undefined amount of work, which is why two quotes at the same price can mean entirely different things.
What does answering the phone 24/7 actually cost?
Round the clock coverage costs either money, sleep, or lost jobs. Every business is already paying one of the three.
The hidden costs of a cheap website
A cheap website is often the correct decision. The costs that make it expensive show up in month six, not at launch.
What does content actually cost a small business?
Content is quoted per article and paid for in somebody's attention. The writing is the cheap part.
What should a marketing retainer actually cover?
A retainer is a standing invoice for work nobody itemises, which is fine when the work is real and invisible when it is not.
What does it cost to fix a Google Business Profile?
A Google Business Profile is free, and most of what makes one work is an afternoon of your own attention rather than a monthly fee.
How to put a number on a missed call
Missed calls are the only lost sale that leaves no record, so the cost has to be calculated rather than observed.
What does switching supplier actually cost?
Switching costs are mostly not on either invoice. They are the gap in the middle and the history that does not come with you.
What it costs to start with us, in full
Every price we have is published. This is the whole list, including the vendor costs that go on your card rather than our invoice.