Websites
What a small business site needs, what quietly breaks on it, and what more money actually buys.
8 pieces
Custom website or Squarespace?
A site builder is the correct choice for most small businesses. The question is whether you are in the minority it holds back.
Does a cleaning company actually need a website?
A cleaning company can run for years on a Google listing and word of mouth. A website starts mattering when you want commercial work, want to charge more, or want to stop answering the same three questions.
Your PDF menu is costing you covers
The menu is the single most looked at thing on a restaurant website, and putting it in a PDF makes it unreadable to phones, search engines and AI assistants at the same time.
What a restaurant website needs, and what it does not
Almost everyone arriving at a restaurant website wants one of five things, and a site that answers those quickly beats a more impressive one that hides them.
What a clinic website should answer, so reception does not have to
Reception answers the same handful of questions all day, and almost all of them belong on a page that a patient can read at eleven at night.
Do trades businesses need a website, or just a Google listing?
Most trades work is found on a map, not through a website, which makes the listing the priority and the website the thing that decides whether they call you or the next one.
What a law firm website should say
A visitor to a law firm website is asking two questions: do you deal with this, and roughly what will it cost. Most firm websites answer neither quickly.
Your contact form is probably broken and nobody will tell you
A broken contact form produces no error, no bounce and no complaint. Enquiries simply stop arriving, and the business assumes it is a quiet month.